Description
Our UK based client is seeking a talented, experienced, and results-driven Social Media Strategist to position our founder as a thought leader on LinkedIn and grow our presence on Instagram, TikTok, YouTube, and other platforms. This is a pivotal role in shaping our client’s online presence, amplifying their brand voice, and driving engagement and growth for both the founder’s personal brand and the company. Our clients culture emphasizes positivity, excellence, and collaboration. You’ll join a passionate team committed to delivering quality, excellence, and meaningful value in the world. The working environment is stimulating, dynamic, and agile, allowing new ideas to come to life quickly. The ideal candidate is not only skilled in social media strategy but also passionate about communication, personal development, and making an impact.
This is a remote position open to those living anywhere in South Africa.
Duties & Responsibilities
Thought Leadership Development:
- Establish and manage the founder’s LinkedIn presence, crafting posts and strategies that position them as a leading voice in communication and personal development
- Build a community of engaged professionals and thought leaders through impactful content and networking strategies
Content Strategy & Creation:
- Develop and execute engaging, creative, and results-oriented social media strategies across LinkedIn, Instagram, TikTok, YouTube, and other platforms
- Create, curate, and manage high-quality, on-brand content, including posts, videos, reels, and stories
- Use storytelling to showcase the transformative impact of the our clients services
Video Content & YouTube:
- Plan and oversee video production, ensuring content aligns with platform-specific trends
- Optimize YouTube channel growth with targeted strategies, including SEO, engaging thumbnails, and compelling content
TikTok & Instagram Growth:
- Develop strategies tailored to these platforms to drive follower growth, engagement, and brand awareness
- Leverage trending sounds, challenges, and creative formats to stay relevant and innovative
Analytics & Reporting:
- Track, analyze, and report on performance metrics to assess ROI and optimize strategies
- Stay ahead of social media trends, algorithm updates, and industry best practices to ensure success
Collaboration:
- Work closely with the marketing team to ensure alignment between social media and overall marketing strategies
- Manage brand consistency across all channels, ensuring alignment with the LSW tone of voice and values
Skills, Experience & Requirements
- Proven experience (3+ years) in social media strategy and content creation, preferably in personal branding and/or professional services
- A track record of delivering measurable results on LinkedIn, Instagram, TikTok, and YouTube
- Strong copywriting skills with the ability to craft engaging, on-brand content that resonates with diverse audiences
- Proficiency in social media tools, analytics platforms, and video editing software
- Exceptional creativity, attention to detail, and organizational skills
- Passionate about communication, personal development, and making an impact
- A proactive self-starter who thrives in a collaborative, fast-paced environment
Load Shedding
Applicants must be able to ensure they can maintain internet and power during office hours.
