Description
Our client is looking for an experienced Digital Marketing Manager who will be responsible for planning, executing, and optimizing the company’s digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role focuses on increasing online visibility, improving website traffic, and maximizing conversions through SEO, PPC, email marketing, and social media channels. The Digital Marketing Manager will work closely with the sales and marketing teams to align campaigns with business objectives and ensure measurable results
This is a remote position open to those living anywhere in South Africa.
Duties & Responsibilities
- Implement the digital marketing plan aligned with business goals
- Manage paid and organic digital marketing campaigns across SEO, PPC (Google Ads, LinkedIn, etc.), email, and social media
- Improve website rankings through keyword research, content optimization, and technical SEO
- Ensure website performance, UX, and conversion rate optimization (CRO) strategies are in place
- Drive Marketing Qualified Leads (MQL) through targeted campaigns and paid media
- Track, measure, and optimize lead generation efforts to improve ROI
- Oversee content marketing efforts, including blogs, case studies, email newsletters, and video content
- Monitor campaign performance using tools like Google Analytics, HubSpot, and social media insights
- Provide monthly reports and insights to refine marketing strategies
- Utilize HubSpot to automate workflows, nurture leads, and improve sales-marketing alignment
- Optimize email marketing campaigns to increase engagement and conversions
- Plan, execute, and optimize Google Ads, LinkedIn Ads, and other paid campaigns
- Manage ad spending to ensure maximum ROI
Skills, Experience & Requirements
- Minimum 5 years in digital marketing
- Proven track record in managing end-to-end digital marketing campaigns (SEO, PPC, email, content, and social media)
- Experience in B2B marketing, ideally within the technology, IT, or managed services sector
- Bachelor’s Degree in Marketing, Digital Marketing, Business, Communications, or a related field
Load Shedding
Applicants must be able to ensure they can maintain internet and power during office hours.
